Although only having been on Australian shores for just over two years, natural and organic beauty brand Natura Siberica has been steadily gaining momentum. The brand has been awarded a number of Australian beauty awards, and their products have become fast favourites among beauty lovers across the nation.
It was at Cosmoprof in 2015 that Russell Diamond, General Manager of The Rosehip Specialists, discovered Natura Siberica – a range of organic and natural bath, body, face and hair products that were not yet available in Australia. Natura Siberica already had a unprecedented following across Europe and Russell saw an opportunity to launch it into the Australian market.
Natura Siberica is the first certified organic beauty brand based on wild harvested herbs and unique natural ingredients sourced from the unpsoilt continent of Siberia, turning traditional beauty secrets into a unique natural skin and hair care range, says Russell. Siberia is a unique region of the world where wildlife has remained unchanged for centuries. There is nothing quite like it currently available to Australians, the products are a clear stand out and bring a whole new level to the natural and organic beauty industry in Australia.
Founded in 2007, Natura Siberica beauty products contain several unique plants that survived the Ice Age by adapting to one of the planets harshest of environments, known as adaptogens. Alongside other Siberian herbs and plants, these were traditionally used by Siberians for countless years. These ingredients are used in the the Natura Siberica product range today, offering unique health and beauty benefits, thanks to the strong antioxidants and protective properties present in the herbs and flowers.
Expanding their natural and organic offering, The Rosehip Specialists are the sole distributors of Natura Siberica in Australia, launching exclusively to Chemist Warehouse stores nationwide in 2015. Now two years on, Natura Siberica is now available in over 100 retailers, as well as the Natura Siberica online store.
While the brand is still considered to be quite young in Australia, it is already catching the attention of beauty lovers across the nation with products containing on-trend and innovative ingredients such as adoptogens, charcoal and caviar extract. Our Natura Siberica products have already received 4 Australian beauty awards in two years and we have just expanded the range from 26 core products to over 250, ranging from luxe caviar based skincare, skin and hair care products for men and products for babies, as well as specialised beauty treatments for spas. says Russell. We are excited to continue to see the brand flourish and expand its fan-base as the demand for natural and organic products will only continue to increase, says Russell. Todays consumers are becoming more conscious of what goes on to their skin and hair. They are looking for products that not only tick all of these boxes, but go that one step further by also delivering results.
Based on the countless amount of feedback that they receive, it's not hard to see why the Natura Siberica fan-base will only continue to increase in Australia – with no signs of slowing down. Read some of the many blogger reviews that the range has received below …
Ive been a long time lover of the Natura Siberica range since they launched in Australia. The bath and body collection is full of hidden gems and classic favourites that I keep coming back to, no matter how overrun my bathroom is with beauty products. Their Oblepikha Siberica Oil Complex for Damaged Hair hair oil is pretty much like liquid gold for my locks. I run a little bit through the ends while my hair is still wet and then pretty much whenever else my ends are looking dry and frazzled. Its also awesome to leave on overnight, with my hair in a bun, for a quick dose of hydration. What I love is that its incredibly lightweight, adding shine but never weighing my hair down. – Ash Mcleod, The Beauty Collection
Natura Siberica creates some of the best products, and they are a brand I have personally used for over a year now. I have long, fine hair that is prone to split ends and knotting. I try to use the Oblepikha Siberica Mask for Dry and Normal Hair Mask once a week on my hair because I have found it has made such a difference! I apply to dry hair preshampoo, concentrating on the ends, and leave in for as long as I have time (normally around half an hour). Next, I shampoo twice, and condition as normal. I have found that this hair mask always leaves my hair feeling so soft and looking so shiny! It contains so many beneficial plant oils that really work to protect the hair and smooth dry ends. I find that this mask keeps my hair feeling more moisturised, and less dry, therefore less knotty! Yay! – Kelsie Reid, Wellness By Kels
Natura Sibericamakes some of my favourite natural and certified organic skincare. I am such a huge fan of their Oblepikha Siberica Foot cream. It has been a saviour for my dry feet. A super hydrating and lightweight, plus it smells amazing. I simply apply some before bed, put a pair of socks on, and then come morning, I wake up with the most beautifully soft feet ever! – Laura Tough, The Life of Laura